Best In Show - Part Two

Hi Janie here again with another guest blog - thanks SIO for letting me revisit you. Business advice from someone who knows. 35 years of helping and running businesses means I've seen most mistakes and learnt so much.

Tips 6-10

They say first impressions count and they do, but also the last memory can be the one that sticks.

How many times have you been served in a shop or at a fair by someone who made you feel you were a burden to them, waited an internity while being ignored or listening to staffs idle gossip, or left feeling as though they were rushing you out?

Simple rules go a long way when serving a customer, be it business to business or business to consumer.


6. Unless a vital emergency never chat to a colleague while leaving a customer waiting.

7. If you use a queue system ensure it is plain and the ticket machine is placed in the most logical situation. Understand that sometime folks will not get the system, encourage them to get in line but do not make them feel embarrassed.

8. What view does your client get when coming into your shop? is it welcoming? is the entrance obvious? the direction they should take and where do they queue? A few polite notices go a very long way to making consumers feel happy.

9. When out in your normal daily life evaluate buying situations which make you feel uncomfortable, unwanted or under valued. What was it that made you feel that way, capture the thought and keep it, ensure your business does not replicate that issue.

10. Always ensure you say thank you and good bye even if you're already on to the next customer, the last impression is as important as the first.

Common sense is all it takes, when did you last look at your business through your clients eyes, it might be worth doing. 

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