10 Tips for Best Practice on your Facebook page: Part 1

We’re very excited to have a sneak preview of Red Kite Communications’ upcoming e-Book Facebook course, which will be launching in April 2013.  Our guest blogger, Catherine, has dug out some excerpts from her course – which goes on to give you loads more advice on how to get the best out of your Facebook page.  And she’s promised us a discount especially for you guys when it goes on sale.

10 Tips for Best Practice on your Facebook page: Part 1

Before you even start worrying about what to post, and how to create engaging content for your audience, you need to learn a few simple, but important rules – these will set you up with best practice techniques so you look professional before you’ve even posted a thing.  Get these right and you’re well on your way to a good-looking Facebook page.

1 Maximum 3 statuses a day

Research shows that too many status updates will irritate the people whose feeds you appear in. 

When should you post, then? Research shows between 1-4pm.  How about one early, after 9am, for Facebook users who wake up and check their feed, or do so on arriving at work, or having got the kids off to school.  Then one between 1-4pm.  And if you really need to, one at 5ish, or an evening one at 9pm for sofa-slugs.  But make that a fun one!

2 Always Respond

Try and ‘like’ at least one comment from each individual (don’t ‘like’ every single one or that looks a bit automated.) - you don’t need to respond to every single point, but stay in the conversation or those fans may not bother responding to you next time. 

Get to know them...social media is for being sociable, for engaging, for sharing, for chatting, for getting in on the conversation. 

3 No Swearing

I decided on a strict no swearing policy for Red Kite, and I adhere to it for my clients – do find your natural ‘voice’ but steer clear of swearing  I explore all the issues in a blog post on minding your language, so I’d love to know your thoughts over there.

But the key thing is this - your Facebook page should always be a reflection of your professional values. 

4 No competitions directly on Facebook

Seriously?!  Seriously. Facebook are pretty strict about you using your Facebook page to do promotions for your company.  Ultimately, if they think you are not abiding by their terms and conditions they can terminate your page.  The chances of that happening are slim – but why risk it?

Don’t worry – you can still talk about your competitions and promotions on Facebook – but host them and get people to enter elsewhere - your blog is the perfect place. 

You can read the full Ts & Cs here: Facebook Promotions Guidelines

5 Remove the link from your text before you post your status.

When you add a link to your Status box, and press return, Facebook will generate an image from that link for you to edit before you post.  Write your accompanying status if you want to add something, but delete the messy URL before you post. 

It doesn’t look good, so get rid of it!

Stay tuned for the next 5 tips next week, and why not come and tell me your Facebook page, at my Facebook page? I look forward to meeting you there

Facebook: www.facebook.com/redkitecommunications
Twitter: www.twitter.com/redkitesocial
Pinterest: www.pinterest.com/redkitesocial
Website: www.redkitecommunications.com

Expanding your world

Seek It Out has linked up with Craft Blog UK so you guys who follow us can find even more useful stuff on their blog too.  So many helpful hints, tips, how to's etc. out there in the bigger blog world and we want to help Seek It Out followers find them easily.

Seek It Out: Changing the world a stitch at a time

Being social is not always so wise

 

Welcome to our guest blogger Janie, who is going to be a regular part of the SIO blog team.  Janie is a specialist in small business support and advice.

 

Firstly, thanks to Seek It Out for inviting me to add to the SIO blogs, quite an honour I can say.  Hello to you all, especially the small business owners amongst you or those longing to escape the hamster wheel of employment for the, tough but worthwhile, world of self-employment.  When invited, I will be adding blog posts on running a business, ideas on how you can avoid pitfalls, ways to market and other similar topics.

Being social is not always so wise! 

 

Strange heading you might think but social networking does not always pay dividends.  Sometimes as small business owners we muddy the waters between personal and business, this can apply in social networking. Doing this we act from the heart not our business head.

The other day I saw some comments by few disgruntled stall holders at an event, cross because the venue was cold and draughty.  This was a two day event and these comments appeared on Twitter at the end of day one.  Fine to let off steam but why do it where potential attendees might see.  Those potential attendees may take one look and decide to spend the next day elsewhere.  That hurts your bottom line, your secondary marketing (raising brand awareness), and makes you publically the cause.  So not only might you annoy the event organiser, fair you may say, but you will possibly annoy other stall holders who also lose out if folks stay away.  Those stall holders could be ambassadors for your business long after the event, but not if they feel you have spoilt their take or reputation.  Tell the event organiser, constructive feedback good or bad is vital in business, but do it directly not from a soap box or your business might be the real loser.

 

Keep your personal views where only those close to you can see them. How would you feel if that was one of your products or services someone was publically decrying from a social media soap box, you would be devastated. Do not kick your business it has done nothing wrong, instead help it to thrive & survive by avoiding pitfalls like these!

Thanks for letting me ramble, hope it was informative and look forward to the next episode. Janie

Seek It Out: changing the world a stitch at a time.

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