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The next 5 tips in Catherine from Red Kite
Communications sneak preview of her upcoming e-Book Facebook course, which
will be launching in April 2013.
If you haven’t seen the first 5 best practice tips for Facebook, make sure to catch up on them too!
10 Tips for Best Practice on your Facebook page: Part 2
So, in the first 5 tips you learned to post no more
than 3 statuses a day, to always respond and stay in the conversation, not to
swear, not to do competitions, and to make sure you remove ugly links. Here are the final 5 best practice tips
to have you Facebooking like a pro!
6 Do not link your tweets to your Facebook page
Every message you put out on any social utility
should be crafted. In other words, a message crafted
for Twitter will not be the same as a message crafted for Facebook.
Twitter uses mechanisms such as @ and # as part of
its user repertoire, which are meaningless on Facebook. So your tweet in reply to a potential
customer on Twitter might read like this:
'Aw, thanks @Cupcake @ZooTooSocial! Yes, new #eco
#fairtrade #sustainable banana yarn fibre avble now! #FF to U 2 and thx for the
RT!'
Not pretty!
Also - if you are using Twitter well, you will be
tweeting far too often in the day to link to Facebook because of Rule 1 – no
more than 3 statuses a day.
7 But do ‘amplify’ your Facebook statuses on Twitter.
Each time you post a status on Facebook, craft a
tweet to link to it. Make sure
your abridged version of the status fits into the 180 characters, and include a shortened
link (sign up at https://bitly.com/ for a great way to make shortened links which you
can also track.).
Where to find the link? Under each status you post on Facebook, you will see a date, or a day of the week. Click
on that – your post will be opened in its own
web page – now copy the URL at the
top of your browser, and use that link in your tweet.
8 Address complaints or negative remarks immediately,
and publicly
Address complaints or grumbles right there in the thread – you may find you have turned the
customer round by the end of the thread, which is a fantastic visual
representation of real-world customer service.
Just dive right in, express horror that they’re
unhappy and ask if you can deal with them via their email/messagebox/phone to
put the matter right.
If someone posts something offensive that makes you
uncomfortable, you may have to delete it. If you think they’re a genuine fan, perhaps
Message them with a nicely crafted reply:
“Just wanted to say sorry I had to remove your
comment – it had the f-word in and we delete those! But I totally agreed with your point, their cotton thread
does snap often – we prefer Guterman, how about you?”
Need help? If you get one of these comments, and you
don’t know how to proceed – come Like and then message me at www.facebook.com/redkitecommunications.com or @redkitesocial me in a tweet and I’ll
help you frame the perfect response.
9 Do
your (not you’re) best to get spelling right!
Please don’t wait a year to start your Facebook
strategy because you’re worried about their or they’re or there, it’s or
its. We can’t all be good at
everything, and your grammar is not what you’re selling.
But, if you think this is a weakness of yours, you
need to address it - come and learn the basics at my blog post on getting spellings and grammar right.
You’d be surprised how common these errors are - and
if your fans are like me, they will wince when they spot them in your status
just as others might at a swear word!
If you are dyslexic or you just know it’s never going
to be your strength, have a spellcheck person to help you – your husband,
sister, best friend, mum. Plan and
craft your messages, maybe 10 at a time – and send them to your proof-reading
pal. It’s a faff, but you simply
cannot look professional if your writing is riddled with errors!
10
Promote your Facebook page!
Go and check all your online ‘rooms’ – have you added your Facebook page link in the following:
a) On your blog? Add as a widget/plugin
b) Your website?
And don’t stop there – what about a
sticker for your car? Is it on the
footer of your invoices and proposals?
Business cards?
Flyers? Compliment
slips? Stickers you add to your
parcels? On a card you hand out at fairs?
Promote your Facebook page everywhere you
can.
And come and tell me about it! Red Kite’s Facebook page is www.redkitecommunications.com/facebook.
Come and say hi – I’d love to meet you, take a look at your Facebook
page, and help you with any worries you have.
* * *
* * *
Next up Catherine will be bringing you some
good housekeeping practices to help you get a ‘vanity URL’ for your Facebook
page, set up your About page and make a beautiful cover photo, amongst other
hints and tips.
See you then!
Facebook: www.facebook.com/redkitecommunications
Twitter: www.twitter.com/redkitesocial
Pinterest: www.pinterest.com/redkitesocial
Website: www.redkitecommunications.com
Twitter: www.twitter.com/redkitesocial
Pinterest: www.pinterest.com/redkitesocial
Website: www.redkitecommunications.com
